Branding & Packaging Design Services
Why It Matters and How to Nail it
When it comes to starting a business, brand packaging can often be an afterthought.
What is brand packaging?
Before a customer sees and experiences your product, their first impression of your brand is of your packaging. Brand packaging is the physical wrapping or container that holds your product and represents your brand identity.
This makes it a key touchpoint for establishing a connection with your customer and an important extension of your brand experience. In fact, 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends.If you’re not quite convinced yet, here are four reasons why branded packaging can make all the difference to your brand.
Why brand packaging matters
Let’s look at the reasons brand packaging can improve your business and amplify your customer’s experience.
Stand Out in a Crowded Market
In a market expected to reach $875 billion in US eCommerce sales, unique packaging sets you apart from the competition. Standard shipping boxes can make your brand forgettable. Visual appeal helps create strong first impressions, essential for winning over customers.
Reinforce Your Brand Identity
Packaging is an extension of your brand's digital presence, delivering a consistent experience to customers. It tells your brand's story, incorporating its mission, values, and personality.
Elements of Branded Packaging
Enhance your packaging with various elements:
Logo and brand colors
Tissue paper
Postcards
Printed art
Business cards
Business cards
Stickers
Branded ribbon
Custom logo stamp
Handwritten thank-you notes
Handwritten thank-you notes
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