A comprehensive overhaul for enhanced engagement and growth

About customer

Expert Marketing Advisors is a leading B2B tech marketing agency situated in the Bay Area. They excel in delivering robust marketing solutions tailored to tech companies. Their services encompass demand generation, content creation, digital marketing, and marketing operations.

With a team of seasoned experts, they are committed to driving substantial growth and providing measurable outcomes. Their strategic approach ensures an enhanced market presence, increased customer engagement, and effective communication of brand value, helping tech companies achieve their business objectives.

Our approach & process

1

Research & strategy

2

Moodboard & ideation

3

User flows

4

Wireframing/ visual guide

5

User interface design

Old design

Issues in the old design

The previous website presented an opportunity to enhance user experience and better align with the brand’s evolving identity. Color scheme was dull with poor contrast, making the site visually unengaging. Additionally, there was a lack of design consistency, with mismatched fonts, images, icons, and colors creating a disjointed experience.

Fonts and font styling were inconsistent, further detracting from the site’s professionalism. Furthermore, inconsistent font styling and outdated calls-to-action (CTAs) further contribute to the website’s overall disorganization and failure to effectively engage visitors.

Moodboard

Styling

Typography

We meticulously designed each element of the system to create a comprehensive design framework, ensuring the platform’s scalability, flexibility, and consistency.

Color

Color is crucial to effective interface design and should be chosen with care. It significantly influences brand recognition and shapes potential customers’ perceptions of your business. Thoughtful color choices enhance your brand’s impact and ensure a positive user experience.